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As the situation in Ukraine worsens by the day following the unprovoked invasion by Russia, pressure on remaining western brands and advertising companies continues to grow.
Major companies, including oil and gas brands such as Shell and BP, have divested operations in Russia alongside the world’s largest brands, including Amazon. Even Philip Morris, Imperial Brands and British American Tobacco have stopped distribution and ad spend, but there is still a widespread belief internationally that companies should not be operating there at all.