Ukraine

The Continued Expectation for Western Brands and Agencies to Leave Russia

Following thousands of companies pulling out, many big names still remain in service

The facade of a Burger King location in Russia — Despite a corporate cut-off, Burger King is one of many brands with a continued franchise presence in Russia.Andrey Rudakov/Bloomberg via Getty Images

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As the situation in Ukraine worsens by the day following the unprovoked invasion by Russia, pressure on remaining western brands and advertising companies continues to grow.

Major companies, including oil and gas brands such as Shell and BP, have divested operations in Russia alongside the world’s largest brands, including Amazon. Even Philip Morris, Imperial Brands and British American Tobacco have stopped distribution and ad spend, but there is still a widespread belief internationally that companies should not be operating there at all.

Among