Learning Where to Draw the Line: How Agencies Can Deal With Toxic Clients

Papa John's is the latest high-profile example

Last October, a pizza chain with a familiar face hired a new chief marketer and a red-hot, digital-first agency to shake up its brand after several disappointing quarters and PR snafus. It all seemed so promising.

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This story first appeared in the August 6, 2018, issue of Adweek magazine. Click here to subscribe.