The CFA Institute Plans Global Campaign, Naming MSQ as AOR

The contract will move from Ogilvy and will be run out of the agency's US offices

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The Chartered Financial Analyst (CFA) Institute, the global association for investment professionals, will later this year release a global marketing campaign in a bid to “evolve” its standing in the finance sector following its hiring of agency network MSQ as its agency of record.

The organization currently has over 175,000 charterholders around the world while it operates across 160 countries with a curriculum recognized internationally for developing investment competencies across analysis, portfolio management and wealth planning for the financial community.

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