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The tired agencies-versus-consultancies narrative is dead. And maybe it was never quite the right perspective in the first place.
“I don’t think it’s a ‘versus’; I think it’s an ‘and,'” said Mark Singer, principal at Deloitte Digital. “The future of an agency is to look more like a consulting firm.”
But the big billboard on the Croisette in Cannes next week makes one thing quite clear: Accenture Interactive is here to eat your lunch in a digital doggy bag.
The not-quite-new kids in town
This year, Accenture Interactive, which has partnered with Cannes Lions for a number of years, created said “Digital Doggy Bags,” a series of comprehensive overviews of the week’s content.