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Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England’s sixth championship. So, too, have the Big Game ads with Anheuser-Busch taking up the most time of the night (five minutes and 45 seconds of air time) and brands spending an estimated $382 million on in-game advertising, per Kantar Media.
With nearly 50 minutes of ad time during the Super Bowl, there was a number of standout trends throughout the night, including (but not limited to) women-focused ads, nostalgia and sad robots.