The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More

From nostalgia to new formats

Sad robots, putting women front and center and text-based ads were popular. Michelob, T Mobile, TurboTax

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England’s sixth championship. So, too, have the Big Game ads with Anheuser-Busch taking up the most time of the night (five minutes and 45 seconds of air time) and brands spending an estimated $382 million on in-game advertising, per Kantar Media.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.