Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England’s sixth championship. So, too, have the Big Game ads with Anheuser-Busch taking up the most time of the night (five minutes and 45 seconds of air time) and brands spending an estimated $382 million on in-game advertising, per Kantar Media.
With nearly 50 minutes of ad time during the Super Bowl, there was a number of standout trends throughout the night, including (but not limited to) women-focused ads, nostalgia and sad robots.
Women
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in