The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More

From nostalgia to new formats

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England’s sixth championship. So, too, have the Big Game ads with Anheuser-Busch taking up the most time of the night (five minutes and 45 seconds of air time) and brands spending an estimated $382 million on in-game advertising, per Kantar Media.