The Average American Often Can't Relate to Influencers. This Omaha Agency Wants to Fix That

Bailey Lauerman seeks to fill the gap outside of major markets

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

For the most part, there is a perception about influencers. On one hand, they can be considered a valuable marketing channel—essentially word of mouth on digital platforms. On the other, there is all manner of potential pitfalls in the still-emerging space ranging from bots and fake followers to flat-out fraud, not to mention the ridicule from time to time.

All told, though, the influencer space, with all of its perceived chaos, shows no signs of slowing.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in