The Average American Often Can’t Relate to Influencers. This Omaha Agency Wants to Fix That

Bailey Lauerman seeks to fill the gap outside of major markets

(From left) Influencers Jen Eddins, JC Phelps and Kelsey Johnston are part of Bailey Lauerman's new network.
(From left) Influencers Jen Eddins, JC Phelps and Kelsey Johnston are part of Bailey Lauerman's new network.

For the most part, there is a perception about influencers. On one hand, they can be considered a valuable marketing channel—essentially word of mouth on digital platforms. On the other, there is all manner of potential pitfalls in the still-emerging space ranging from bots and fake followers to flat-out fraud, not to mention the ridicule from time to time.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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