The Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years

The creative consulting service's focus is on digital work

The new brand identity reflects The Atlantic’s digital transformation. Atlantic 57

This week, The Atlantic magazine’s 5-year-old creative consulting service, Atlantic Media Strategies, has rebranded as Atlantic 57. The move, which looks to establish a more fitting identity for a 21st-century marketing partner, comes complete with a revamped online hub.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.