The Atlantic Expands In-House Agency With Acquisition of Design Firm

Former U.S. Huge president Kate Watts will become president of the offering

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The Atlantic’s creative and consulting division Atlantic 57 has acquired Faire Design, a strategic design firm founded by Kate Watts, former U.S. president of Huge.

As part of the acquisition, Watts will now become president of Atlantic 57, the in-house offering that The Atlantic started six years ago to provide brands and organizations with expertise around audience research, content strategy and other areas that the publisher specializes in.

Atlantic 57 is separate from Atlantic Re:think, the latter being the publisher’s creative studio that creates advertising and native content exclusively for The Atlantic.

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