The American Red Cross Wants You to Prank Your Roommates

The 'Wake Up Challenge' is a fun stunt for a cause

The majority of home fire deaths happen during the night when people are sleeping. American Redcross

The American Red Cross and Arnold Worldwide are turning to audiences on social media to get the message out about home fire safety awareness—with a prank.

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@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.