Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The American Red Cross and Arnold Worldwide are turning to audiences on social media to get the message out about home fire safety awareness—with a prank.
The majority of home fire deaths happen during the night when people are sleeping. That’s why the Red Cross rolled out its newest stunt, “Wake Up Challenge,” which dares you to find a creative way to wake a friend or family member and share the video via social media (presumably after obtaining their permission).