The American Heart Association Just Named Its First Global Advertising Agency of Record

Legacy nonprofit tapped CP+B Boulder


The American Heart Association has selected its first global agencies of record.

The legacy nonprofit organization founded in New York in 1924 selected CP+B Boulder as its first global advertising agency of record and Edelman as its global public relations agency of record. Both agencies will be tasked with working to “reimagine the nonprofit brand in more relevant and contemporary terms,” according to the organization.

The selections conclude an extensive six-month review led by Boston-based consultancy Pile and Company.

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