The Ad Industry Has Reached a Breaking Point. Can It Bounce Back?

Agency-client relations hit an all-time low


Would you work a full-time job for four months without being paid? Could you?

“Once upon a time, the agency was the most important outside relationship most clients had,” said Bill Duggan, group evp for the Association of National Advertisers.

That is no longer the case.

Agency leaders, trade groups and CMOs have united in decrying the conditions of General Mills’ ongoing creative review, which include 120-day payment terms, “blind” briefs and complete ownership of creative concepts from winners and losers alike.

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