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If running an agency before the pandemic was difficult, heading one up while the world was in lockdown was a Sisyphean task. As Covid-19 descended upon the global ad industry, agencies scrambled to figure out ways to stay afloat during one of the most disruptive periods in advertising. Some resorted to massive layoffs, others folded or were acquired by bigger agencies and holding companies, but some rose to the challenge and were able to not just stay in business, but also chart a course to profitability while avoiding layoffs entirely.
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