The $3 Billion Account Win That Shook the Media World

Taking on Volkswagen (in addition to Delta, Carnival and more) helped make PHD our Global Media Agency of the Year

The rise of PHD is not so much an overnight success story as a slow and steady ascent to the incredible heights it has reached—capped off by a year that made the shop the envy of the media-buying universe.

Click for more from this issue

This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.