The $3 Billion Account Win That Shook the Media World

Taking on Volkswagen (in addition to Delta, Carnival and more) helped make PHD our Global Media Agency of the Year

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The rise of PHD is not so much an overnight success story as a slow and steady ascent to the incredible heights it has reached—capped off by a year that made the shop the envy of the media-buying universe.

“For a long time PHD was growing, but not at the pace we needed. If anything, it was a conflict shop for Omnicom Media Group,” explains Nathan Brown, CEO of PHD U.S.

PHD, Adweek’s Global Media Agency of the Year for 2016, scored a number of impressive, high-profile wins over the past year—most notably, the

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This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.