The 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever Made

From Apple's '1984' to Nike's 'Just do it'

1908s
In the '80s, advertising became a big—and byzantine—business. Sources: Getty Images, Nike, Coca-Cola, MTV, Apple, Wendy’s, Fox

This article is part of a series celebrating our being 40 Years Bold, highlighting four decades—and counting—of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years.

This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."