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Plenty of accounts changed hands over the past year as brands looked to invigorate their creative outputs. In fact, a few multibillion-dollar accounts highlighted the year’s moves, several of which came after long runs with previous agencies.
Consolidation helped nail the wins for several big accounts, as Coca-Cola, Mercedes and Home Depot all aligned media and creative with a single holding company.
Here are some of the biggest account changes we saw in 2021:
Coca-Cola
Previous agency: Multiple, including Starcom, UM and Carat.
New agency: WPP
Size of account: The Coca-Cola Company spent $2.78
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