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What’s a hip and happenin’ way to appeal to the prime target of your stock photo service?
Turn them into an ironic hipster action figure.
With help from Achtung! mcgarrybowen in Amsterdam, Adobe Stock created what it’s labeled “the ultimate designer toy for the ad industry.” Which turns out to be a talking “Hovering Art Director” action figure.
“We turned an everyday situation that pretty much all designers can relate to into a campaign for Adobe Stock,” explains Achtung! mcgarrybowen creative director Daniël Sytsma.