Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
What’s a hip and happenin’ way to appeal to the prime target of your stock photo service?
Turn them into an ironic hipster action figure.
With help from Achtung! mcgarrybowen in Amsterdam, Adobe Stock created what it’s labeled “the ultimate designer toy for the ad industry.” Which turns out to be a talking “Hovering Art Director” action figure.
“We turned an everyday situation that pretty much all designers can relate to into a campaign for Adobe Stock,” explains Achtung! mcgarrybowen creative director Daniël Sytsma.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in