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Agency holding companies have been restructuring in recent years, leaning into single P&L models that allow the groups to more easily staff accounts with talent from various agency brands or create bespoke units that serve a particular client’s needs. But steeped in a history of competition, large holding companies aren’t for all clients or talent.
That’s what Michael Nyman bet on when he founded Acceleration Community of Companies (ACC) in 2018. Nyman previously sold entertainment marketing agency Bragman Nyman Cafarelli (BNC) to IPG and led its merger with PMK.
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