TGI Fridays Sends Its $45 Million U.S. Media Account to UM

The agency is leading the account out of its Detroit office

Casual dining chain TGI Fridays selected IPG Mediabrands’ Universal McCann (UM) as its U.S. media agency.

“We’re thrilled that TGI Fridays, one of America’s iconic brands, has chosen UM to lead its media efforts in the United States,” UM U.S. CEO Lynn Lewis said in a statement. “We look forward to this exciting partnership and the opportunity to leverage our Better Science, Better Art, Better Outcomes proposition to enhance their communication efforts across the U.S.”

UM will provide customized media planning services for TGI Fridays restaurants in the U.S.,

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