TGI Friday’s Sends Creative to McCann New York

MullenLowe’s Winston-Salem, N.C., office previously handled creative duties for the chain, which started working with the IPG agency in 2018. Earlier this year, MullenLowe created a TV and digital campaign called “TGIF*IT” that encouraged diners to forgo their New Year’s resolutions to enjoy the chain’s appetizers, entrées and desserts.

The agency shake-up comes months after TGI Friday’s underwent some executive changes. Late last year, the brand hired Cindy Syracuse to serve as vice president of marketing months after its CMO Stephanie Perdue departed the chain for Chipotle.