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Terry Crews, former pro athlete turned actor-TV host, made a splash in the advertising world as the high-octane, chest-baring star of a classic series of Old Spice commercials.
With his interest in the industry piqued by the P&G brand and many others he’s endorsed since, the ever-buff multi-hyphenate has now decided to flex some new muscles with the launch of his own ad shop called Super Serious.
For the bicoastal company, Crews is reuniting with Matt O’Rourke, an alum of McCann and Deutsch who previously worked on Old Spice.