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Sweety High, a digital media company for Gen Z girls, opened a full-service creative agency, fittingly named Extra Credit, to help brands target the sometimes challenging demographic.
Frank Simonetti, CEO and co-founder of Sweety High, told Adweek that Extra Credit will tap into Sweety High’s disciplines—creative digital content, talent, strategy and data—in allowing brands to effectively cater to the cohort people born from the mid-1990s to the mid-2000s. This is especially critical now; Sweety High has estimated that by 2020, Gen Z will be the largest demographic in the country, totaling 40 percent of the U.S.
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