How TD Bank Remade One of Its Most Popular Ads for the Quarantine Era

The 30-second spot was shot on an iPhone 11 Pro inside the actor's house

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Last month, Budweiser remade its 1999 “Whassup?” commercial, this time with stars including Dwyane Wade and Gabrielle Union—and video chats instead of phone calls.

It was Budweiser’s attempt to make the classic ad relevant for today, with a reminder for people to check in on friends while they’re stuck at home.

TD Bank is also getting in on the remake action with an ad that, while far from “Whassup?” levels of fame, has performed particularly well for the company since it first aired in early 2019, according to its head of brand Arianna Lewko.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in