Key insights:
- The ad had to first overcome the logistics of what equipment would be needed and how to direct from a distance.
- The creative director laments the loss of in-person moments and communication, which are valuable to the creative process.
Last month, Budweiser remade its 1999 “Whassup?” commercial, this time with stars including Dwyane Wade and Gabrielle Union—and video chats instead of phone calls.
