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TBWA\Worldwide, whose network includes Apple’s bespoke agency, today announced it has found a new global creative chief. But unlike his predecessors, Ben Williams will have a new title and a wider remit that highlights where TBWA is investing for its future.
Williams will be global chief creative experience officer, a title similar to what he held at his longtime agency, R/GA, where he was global chief experience officer.
He fills the vacancy left with the November 2020 exit of global CCO Chris Garbutt, who founded a consultancy called Pltfrmr that was quickly acquired by Vice-owned agency Virtue.
A 25-year industry veteran who’s been focused on the intersection of digital life and marketing, Williams spent the past 10 years at R/GA, where he worked on clients including Nike, Google, Samsung and American Express.
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