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TBWA\Chiat\Day New York has gone through a round of layoffs as a result of losing Accenture’s creative account.
Last month, Accenture announced its decision to take creative capabilities in-house following its acquisition of Droga5, which is now serving as the consultancy’s lead agency. When announcing the decision, a spokesperson for Accenture said that “the time has come to bring our creative in-house and begin using more of our own creative expertise, services and capabilities, including that of Droga5.”
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