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For Veterans Day today, TBWA\Chiat\Day New York partnered with Lucasfilm to create a social campaign highlighting the contributions of the Tuskegee Airmen—the US Military’s first Black pilots, who flew nearly 1,500 combat missions during World War II.
As part of the campaign, the agency created an entirely new visual identity for Tuskegee Airmen Inc., an organization dedicated to popularizing and preserving the legacy of the pilots. The visual identity includes a new logo, custom typeface, and new “Tuskegee Red,” a shade symbolic of the iconic red tails on the unit’s aircraft.
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