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Dying children are hard to talk about, so one pediatric hospice care provider has created a poignant new campaign asking people at a loss for words to donate instead.
TrinityKids Care, based in Southern California, is out with four new ads from TBWA\Chiat\Day Los Angeles, seeking to raise money for the in-home end-of-life support it provides to terminally ill children and their families. The spots share a straightforward tagline: “If you don’t know what to say, give.”
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