TBWA Acquires a Majority Share in Independent London Agency Lucky Generals

Deal will create a new TBWA U.K. group


TBWA Worldwide has completed the acquisition of a majority stake in independent, London-based creative agency Lucky Generals.

The Omnicom network will now create a TBWA U.K. division consisting of TBWA\London and Lucky Generals’ headquarters. As part of the deal, the latter agency’s principals Helen Calcraft, Andy Nairn and Danny Brooke-Taylor will retain their positions along with “a significant minority share” in the business they founded together more than three years ago.

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Troy Ruhanen

The two entities will remain separate in keeping with TBWA’s plans to extend its global network of “connected, yet distinct, agencies.”

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