T-Mobile Assigns Brand Work to Mother New York After a Review

Publicis Seattle retains AOR status on the account

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Independent agency Mother has won creative brand work for telecom giant T-Mobile after a competitive review.

The shop’s New York headquarters will handle an unspecified portion of the U.S.-based work moving forward. Publicis Seattle, which has been T-Mobile’s agency of record for more than a decade, was reportedly not involved in the review. It will, however, officially retain both its AOR status and the retail portion of the account.

“T-Mobile is all about disrupting the status quo, and that’s why we’re always on the hunt for the best, most creative talent available,” said evp of marketing and experience Nick Drake, who led the review after being promoted from svp, digital in August.



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