Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Society pressures women to react positively to the news of their own pregnancy. Planned or not, the addition of a baby means a substantial life shift amounting to thousands of changes. Yet, women are allotted a small range of emotion in response to this significant change.
In watching a long line of pregnancy test commercials, the possible reactions seem to be excitement, happy tears or a vague shock that one can assume will at least mellow to acceptance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in