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It’s quite the family affair at the New York digital agency Sweden Unlimited. Established in 2001 by twin sisters Alex and Leja Kress (chief client officer and CEO, respectively) and Leja’s husband, CCO Richard Agerbeek, the shop started out designing websites for brands during the first internet boom to make the “ugly internet beautiful.”
At the time, the trio was playing in an electro-pop band called Sweden. “When we started our little agency, we didn’t really have a name, so we said, ‘We’re Sweden Unlimited, we’ll do everything and anything’ … we never changed it,” Leja Kress said.
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