Sweden Unlimited Is the Master of Making the 'Ugly' Internet 'Beautiful'

Shop started designing websites for brands in 2001

It’s quite the family affair at the New York digital agency Sweden Unlimited. Established in 2001 by twin sisters Alex and Leja Kress (chief client officer and CEO, respectively) and Leja’s husband, CCO Richard Agerbeek, the shop started out designing websites for brands during the first internet boom to make the “ugly internet beautiful.”

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This story first appeared in the July 9, 2018, issue of Adweek magazine. Click here to subscribe.