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D&AD gave its Pencil award in the Collaborative category to Superunion for its work and relationship with The London Symphony Orchestra (LSO) and AlmapBBDO, whose client is Alpargatas, the maker of Brazilian flip-flop brand Havaianas.
The announcement is part of the first wave of winners for this year. The Collaboration category aims to celebrate long-lasting relationships between clients and their design, advertising and/or production companies that have led to the creation of noteworthy work.
AlmapBBDO and Alpargatas have worked together since 1994, when the Brazilian sandal brand began to release new ranges.
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