Super Bowl

Super Bowl Regional Ads Roundup: Busch Light, Sam Adams and Monday.com

These brands are buying in regions to reach targeted markets

Kenny G is larger than the mountains in Busch LIght's Super Bowl spot.
Headshot of Kyle O’Brien
By Kyle O’Brien

February 1, 2022

Super Bowl ads are designed to wow the public as well as sell products. Advertisers are willing to spend big money—this year roughly $6.5 million for a 30-second spot—to reach the biggest captive audience of the year.

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Headshot of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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