Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Most ad agencies believe no other organization could rebrand their shop but them. They know their people, their backstory and what makes their clients tick better than any other agency. But what if that wasn’t the case? What if you had to trust your shop’s entire brand to some other shop? Could you do it?