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Last October, Subway dropped BBDO New York as its creative agency of record just over a year after the agency earned that role during a review in August 2015. Following the AOR breakup, the fast-food chain returned most of its advertising work to former agency of record MMB.
Now Subway has launched an agency review for North America.
“Subway is launching a formal North America agency review, and approaching current agency partners, as well as a handful of other additional agencies and agency families, to participate,” a Subway representative wrote in a statement.
Presumably, longtime partner MMB is participating in the review.
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