Submissions Are Now Open for Adweek's Agency of the Year

There are several big changes to Adweek's Agency of the Year awards for 2022. For the first time, Adweek is creating an open submission process to be considered for the publication's Agency of the Year awards. Additionally, Adweek has added three new awards and tweaked the definition of one of the preexisting awards. This year, Adweek will honor agencies across seven categories: Global Agency of the Year: Awarding excellence for agency networks with a global presence.U.S. Agency of the Year: Awarding excellence for a U.S.-based agency of any size.International Agency of the Year: Awarding excellence for an agency of any size located outside the U.S.*Redefined* Breakthrough Agency of the Year: Awarding excellence for an agency, in its first five years of existence, for taking a major step forward in its evolution or in an emerging marketing discipline.*New* Multicultural Agency of the Year: Awarding excellence for an agency that primarily creates work that responds to diverse communities' specific needs.*New* Mid-sized U.S. Agency of the Year: Awarding excellence for a U.S.-based agency with 101-250 employees.*New* Small U.S. Agency of the Year: Awarding excellence for a U.S.-based agency with 1-100 employees. Adweek's Agency of the Year awards are geared toward creative agencies. Later this year, Adweek will open a submission form for Media Agency of the Year, which will be award in 2023 Q1. Agencies may enter more than one category, but should fill out the submission form for each category they enter. The process: To be considered, fill out this form by Aug. 29, 2022 at noon ET. *Note: There will be no extensions.*Adweek editors and reporters will review the submissions and short-list a handful of agencies for each category.The shortlisted agencies will be asked to fill out a more comprehensive form.Adweek editors and reporters will review the short-listed agencies' submission forms and reels to select winners.There is NO entry fee. Adweek evaluates agencies on a number of key factors, including revenue growth, account wins and losses, a creative reel and how well an agency represents the future of the industry in areas like DEI, sustainability, new capabilities and its business model. Winners will be announced in Adweek's final issue of the year, Dec. 12. Last year, The Martin Agency, for the second consecutive year, won Adweek's U.S. Agency of the Year honors. Other winners included Global Agency of the Year TBWA, International Agency of the Year Publicis Italy and Breakthrough Agency of the Year Mischief @ No Fixed Address. Questions? Reach out to me via email. Adweek Podcast: Who Won Agency of the Year?