Study Finds Marketers Want to Experiment With Tech at Events but Don’t Seem to Know How

AgencyEA has some tips for doing it effectively

AgencyEA study found 38 percent of marketers want to increase their experiential spend. Getty Images

When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but they’re not entirely sure how, according to a new study from brand experience shop AgencyEA.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.