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Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up

GYK Antler previously worked on its Brown Cow brand

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As the battle for yogurt market share continues, Stonyfield has selected its first creative agency of record.

Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield’s brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow.

Earlier this month, Danone announced the sale of Stonyfield to Lactalis for $875 million.

GYK Antler has worked on Stonyfield’s Brown Cow brand for around six months, during which time Stonyfield also worked with other agencies on a project basis.