Stink Studios Has a Nose for Global Content Creation

British agency has worked with brands like LA Galaxy, Strava and WeTransfer

Top row: Marlina Fletcher (l.), managing director; Iliana Espineira, executive producer. Bottom row: Casandra Gilray, director of strategy; Yego Moravia, ecd. Photo: Ian Watt
Headshot of Marty Swant

The first thing to know about Stink Studios is that there’s no narrative surrounding its eyebrow-raising name. The founders thought about making up a fake origin story, but it turns out it’s just a combination of the names of two merging production companies: Blink and Stillking.

While it started as a digital shop in London in 2009, Stink decided to take on the “Studio” moniker two years ago as a way to show it handles more than just websites. Now, the company has about 125 employees worldwide, with offices in Berlin, Los Angeles, New York and Shanghai.

This past year, content creation has been a key focus for the company, working with brands such as Strava to create new ways for users to engage with each other through “kudos,” with WeTransfer for its first out-of-home campaign featuring the musician Kelela, and with an ongoing LA Galaxy campaign to promote the MLS team’s history. Earlier this year, Stink helped Uniqlo open its first store in Honolulu, working with the Japanese photographer Taishi Hirokawa on a series revolving around the Hawaiian word “ohana” (family).

“[Ohana] can be everything from the people you work with in your office or a group of people who really enjoy making coffee to your actual family,” said Marlina Fletcher, managing director of Stink Studios in Los Angeles.

This story first appeared in the November 26, 2018, issue of Adweek magazine. Click here to subscribe.

@martyswant Marty Swant is a former technology staff writer for Adweek.