Stellantis Consolidates $2.4 Billion Global Media Account With Publicis

The review followed the merger of FCA and PSA Groupe


Publicis is going to need a bigger garage.

Automotive Voltron Stellantis, formed with the completed merger of FCA and PSA Group at the start of the year, consolidated global media buying and planning responsibilities with Publicis Media, sources with knowledge of the account confirmed to Adweek.

The appointment follows a review launched in the wake of the merger featuring Publicis and WPP. Publicis Groupe, WPP and Stellantis all declined to comment.

Previously, WPP was responsible for the global PSA Group portion of the account.

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