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In a world where brands strive for authenticity, Stella Artois has pulled the ultimate power move: getting butt naked.
The Belgian beer brand is baring it all in a funny, simple execution from Mother London to promote its new Stella Artois Unfiltered, described as “a golden larger in its purest form,” in Europe.
Spanning TV, print, social and out of home, the ad tells the story of a vibrant yet slow-paced, quaint European town where the people live “as naturally as the beer they drink”.
The hero spot shows people letting it all hang out as they go about their daily business in the nude.
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