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State Farm has chosen The Marketing Arm to lead its creative account, while also retaining DDB Chicago, the agency that created its “Like a Good Neighbor” tagline.
The insurance giant is sending lead creative duties to Omnicom’s The Marketing Arm as it heads into 2020, following an extensive review focused on finding a refreshed campaign strategy, a State Farm spokesperson confirmed to Adweek.
The move marks an expansion of State Farm’s relationship with the agency.
“State Farm has a longstanding history working with TMA on the experiential front,” including music, sports, auto and financial services sponsorships, the State Farm representative said in a statement.
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