The Marketing Arm Takes the Lead on State Farm’s $615 Million Creative Account

DDB Chicago will remain with the insurance company

State Farm football stadium
The move to lead agency marks an expansion of State Farm’s relationship with The Marketing Arm. State Farm

State Farm has chosen The Marketing Arm to lead its creative account, while also retaining DDB Chicago, the agency that created its “Like a Good Neighbor” tagline.

@ErikDOster Erik Oster is an agencies reporter for Adweek.