Staples Names MullenLowe's Mediahub as Its Newest Media Agency Partner

The review pitted several agencies against one another with a focus on consumer insights and data services. Mediahub will handle the offline portion of Staples’ marketing efforts, including TV, out-of-home and print placements. Its first assignment concerns working on the Framingham, Mass.-based company’s big back-to-school campaign.

“Mediahub demonstrated passion for our brand, true understanding of our consumers and exceptional creativity coupled with accountability in their thinking about driving the Staples business forward,” said vp of stores and online marketing Christine Mallon in a statement.

Mediahub Boston executive director Keith Lusby added, “We are pleased to partner with Staples, whose marketing team understands the importance of marrying insights, creative and technology to build strong campaigns that deliver in the hypercompetitive retail space.