SpecialGuest Provides Brands a Cast of Creative Directors to Choose From

Agency's clients include Google, Rag & Bone and YouTube

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SpecialGuest spun off from sibling company 1stAveMachine as a distinct, separate offering over four years ago, with co-founder Aaron Duffy providing creative direction to clients. Since then, SpecialGuest has worked with brands including Google, Spotify, Squarespace and YouTube.

SpecialGuest has branched out to offer the approach across a range of creative directors. Duffy likened the model to the way production companies provide a roster of directors so agencies can choose one to work with on a project.

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This story first appeared in the Jan. 14, 2019, issue of Adweek magazine. Click here to subscribe.