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Spark Foundry announced today it won the online and offline media buying business of broadcast network Telemundo and cable channel Universo, both brands of NBCUniversal Telemundo Enterprises.
The win comes just in time for the Super Bowl LII, which Universo will air in Spanish on Sunday.
“We’re thrilled to team up with these powerhouse Spanish-language networks,” Chris Boothe, Spark Foundry U.S. CEO, said in a statement. “Both networks have been riding a remarkable wave of ratings success, and we’re excited to leverage our multicultural and data expertise to continue bolstering their outstanding growth.”
The Publicis Media-owned agency, describing itself as a pioneer in multicultural media, said in a statement it beat out “fierce competition” to “eventually” win the account.
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