Spark Foundry Promotes 30-Year Publicis Groupe Vet to Global President Role

Chris Boothe will take on the role while continuing to serve as U.S. CEO

Boothe will report to Publicis Media CEO Steve King and Publicis Media Americas CEO Tim Jones.
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Today, Spark Foundry elevated Chris Boothe to the role of global president.

Boothe will continue to serve as Spark Foundry USA CEO in addition to his new responsibilities as global president. In the new role, he will be tasked with driving growth across the Spark Foundry network and supporting work across its global client roster. He will report to Publicis Media CEO Steve King and Publicis Media Americas CEO Tim Jones.

“Chris fully embodies the Spark Foundry spirit. He has been central to Spark Foundry’s transformation and dynamic energy, resulting in exceptional new business momentum and client impact,” King said in a statement, adding that he’s “confident” that under Boothe’s “leadership, creativity and client acumen, Spark Foundry’s unique positioning of a startup spirit and powerhouse soul will be brought to life around the world.”

Spark Foundry USA brought in clients including KFC, Southwest Airlines, Audible and USAA under Boothe’s leadership as CEO. Boothe is a Publicis Groupe veteran of over 30 years and served as president and chief operating officer of Starcom before joining Spark.

Boothe said that he holds Spark Foundry “very close to my heart,” adding that although the agency was small when he “first took the helm of Spark six years ago,” he “believed we were embarking on something with immense potential.”

“Today, Spark Foundry is a global agency of 3,500 people worldwide, built on the tenets of teamwork, innovation and grit,” Boothe continued. “I look forward to working with our offices and clients around the world to deliver on our mission of bringing heat to brands.”

Boothe’s promotion comes in the wake of Spark Foundry USA hiring Joe Kowan in the new position of executive vice president of digital solutions, precision and technology.

Earlier this month, Mondelez International selected Spark Foundry to handle media buying in North America, and last month, it won media duties for NBCUniversal Telemundo Enterprises’ Telemundo and Universo brands. In January, Spark Foundry hired Publicis vet Lisa Giacosa in the new role of head of analytics and insights.

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@ErikDOster Erik Oster is an agencies reporter for Adweek.