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Sony Corporation of America selected Brooklyn-based Big Spaceship as its brand and creative agency partner to promote its master brand, following a review. It’s unclear if incumbent Tracey Locke participated in the review.
“We needed to find a partner who could help us create a cohesive and culturally relevant presence that reflects how consumers communicate and engage with Sony,” Sony svp, marketing Steven Fuld said in a statement. “Sony has redefined its brand marketing approach with a clearly defined brand target and a marketing-technology stack capable of identifying and reaching them.
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