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Sony has kicked off a global media review for its Playstation business, putting hundreds of millions in media spend up for grabs.
A source close to the matter estimates media spend is about $500 million, while COMvergence’s 2021 estimate is a bit lower, at $200 million.
Most of the major media agencies holding companies have been invited to participate, said a source with knowledge of the matter. Another source, speaking anonymously, confirmed that Havas is one of them, but that the holding company hasn’t yet confirmed its participation.
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