Sofa Startup Burrow Knows You Would Rather Be Doing Absolutely Nothing Right Now

The debut campaign by Red Antler takes things as easy as possible

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A quick scroll through the old Instagram feed on any given day might lead you to conclude that there’s just not enough going on in your life. For example, have you spent every weekend this summer trekking through rural Italy or attending a Montauk shindig? Didn’t think so.

But as we all know, reality is a little different than what social media shows. When the average working-class stiff comes home at the end of a long day spent managing other people’s problems, he or she would like nothing more than to melt into a comfortable couch and avoid all unnecessary movement for the rest of the night.




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