Society’s Collective Obsession With Pets Is Parodied in This Cute Video Series

The VCA campaign is running on Refinery29

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

If you have a pet, you get it. And if you don’t, well, there’s still a good chance you follow some Instafamous dogs (or cats, no judgment) on Instagram. It’s just the world we live in.

Millennials have long been mocked for their obsession with “fur babies,” and a new campaign for VCA, which operates hundreds of animal hospitals across the country, has some fun with this concept. In a three-part video series directed by comedian Whitney Cummings, we see pet owners grapple with the trials and tribulations that come with adopting a four-legged friend in 2019.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in